Foreword from the
Executive Board

Dear readers,

We are looking back at a still-challenging market environment in 2024. Vorwerk Group again proved capable of meeting these challenges with its combination of a unique direct sales model and a high-quality product portfolio.

The corporate group finished the 2024 financial year steady overall, closing at the high level of the 2023 year and with total revenue of 3.2 billion euros. In 2024 we again succeeded in increasing the international advisor base by means of measures including recruitment campaigns, taking it to a record level of more than 116,000 people. As such, with Strategy 2025 we have almost doubled this number since 2019.

In the form of Strategy 2025, Vorwerk Group had already set a course for its future alignment back in 2019. The goals are to further optimise the direct sales concept, make the community even more attractive, and increase efficiency worldwide. This was all done in line with a digitisation strategy which, on one side provides advisors with optimum support in their business, and on the other constantly improves the product experience through the further digitisation of products. Clear growth and income goals are at the centre of this, particularly in direct sales. In the past year we also started developing Strategy 2030, which will build on the successes we have achieved so far.

As a goal of our growth strategy, we have systematically continued our international expansion in 2024, to Benelux, Greece, Australia and New Zealand, Malaysia and Singapore. Additionally, by establishing the Nexaro subsidiary, Vorwerk Group opened up a new business area and extended its expertise in the robotics area to professional building cleaning. We will continue systematically implementing the company’s digitisation strategy.

We announced the Thermomix TM7 on 14 February 2025. We are very proud of our new product generation, and at the same time confident that this innovative development can drive markedly increased revenue in the Culinary area in 2025.

We are also delighted to have moved into the first of two contemporary new office buildings in March 2025, with the second planned for the future. These projects are an expression of our innovative strength and future viability. They also highlight that Vorwerk Group continues to be loyal to Wuppertal, its home location for more than 140 years.

We thank all of our employees for their commitment, energy and trust, and are excitedly looking forward to another eventful financial year.

Wuppertal, 14 March 2025
For Vorwerk SE & Co. KG