Overview of Vorwerk

Vorwerk is the number-one direct sales company in Europe, and a worldwide leader in direct sales of high-quality household devices. This internationally active family business was founded in Wuppertal (Germany) in 1883. Vorwerk’s core business is the production and sale of high-quality household products (Thermomix®/Bimby® multi-cookers, Kobold/Folletto vacuum cleaners). Vorwerk consistently pursues direct contact with its customers, which puts its advisors at the forefront of activities because they serve as the central point of contact. akf Group is also part of the Vorwerk family. Vorwerk has Group revenue of 3.2 billion euros (2024) and is active in more than 61 countries.

International presence

Our markets

Australia
Austria
Belgium
Canada
China
Czech Republic
France
Germany
Greece
Italy
Luxembourg
Malaysia
Mexico
Netherlands
New Zealand
Poland
Portugal
Singapore
Spain
Switzerland
Taiwan
Turkey
United States of America
United Kingdom
Great Britain and Northern Ireland

Significant export countries

Argentina
Brazil
Chile
Colombia
Croatia
Cyprus
Denmark
Estonia
Guatemala
Hungary
Indonesia
Kazakhstan
Malta
Morocco
Norway
Panama
Paraguay
Peru
Philippines
Romania
Sweden
Slovakia
Slovenia
South Africa
Thailand
Uruguay
United Arab Emirates

Business areas

Vorwerk: Photo: A woman and a girl prepare food together in a cozy kitchen with a new TM7.

Thermomix®/
Bimby®

Vorwerk: Photo: A woman dries dishes at a sink while a man vacuums the floor in a modern, sun-drenched kitchen with large windows and a view of a green landscape.

Kobold/Folletto

Vorwerk: Photo: A woman stands at the front of the room, smiling with her hands on her chest, while another woman and the audience applaud her during a presentation or meeting.

akf Group

Vorwerk: Photo: A man is busy with a design project, working intently at a desk filled with design tools and digital devices.

Vorwerk
Engineering

Vorwerk: Photo: Berlin landscape from above.

Vorwerk Ventures

Revenue by area

Total revenue 3,171.8 million euros

Key figures for the corporate group

in millions of euros	2021	2022	2023	2024
Group revenue	3,383	3,171	3,208	3,172
New business of akf Group	1,026	1,178	1,253	1,283
Total assets	5,486	5,313	5,565	5,601
Equity	1,475	1,405	1,491	1,513
Equity ratio in % (akf fully consolidated)	27	26	27	27
Financial assets	1,372	1,380	1,264	964
Other non-current assets	1,355	1,230	1,365	1,559
Current assets	2,669	2,636	2,859	2,995
Cash and cash equivalents¹	1,360	1,294	1,405	1,283
Investments²	395	446	575	681
Depreciation and amortisation²	336	300	294	310
Personnel expenses	656	624	605	622
Employees	11,698	9,394	9,127	9,307
Independent advisors	577,092	213,447	94,231	98,875

¹ Including assets that can be liquidated in the short term
² Excluding financial assets

Vorwerk Group

Vorwerk SE & Co. KG
Rauental 38
42289 Wuppertal
Germany

Phone: +49 202 564−0
www.vorwerk-group.com
Email: annual.report@vorwerk.de

Executive Board

Dr. Thomas Stoffmehl (Speaker of the Executive Board)
Hauke Paasch (Member of the Executive Board)
Dr. Thomas Rodemann (Member of the Executive Board)

Supervisory Board

Dr. Jörg Mittelsten Scheid (Honorary Chairman)
Dr. Rainer Hillebrand (Chairman)
Daniel Klüser (Vice Chairman)
Dr. Hildegard Bison
Frank Losem
Dr. Stefan Nöken
Wolfgang Kölker
Dr. Timm Mittelsten Scheid