Vorwerk in 2022 at a glance

Passion
since 1883

The Vorwerk Group is a family-owned company founded in 1883 that has its headquarters in Wuppertal, Germany. The courage to implement innovations and the demand for the very highest quality have made Vorwerk an internationally successful company with a 140-year tradition. Vorwerk is the number 1 direct sales company in Europe and the world’s leading direct seller of premium-quality household appliances. Its employees and sales advisors as well as its outstanding products and services are at the heart of the company. Vorwerk stands for nearness to people – as a direct selling company, Vorwerk always seeks direct contact to its customers. The sales advisors are at the focus of its activities and serve as the main points of contact.

Vorwerk Group

Vorwerk SE & Co. KG
Mühlenweg 17–37
42270 Wuppertal
Germany
Phone: +49 202 564-0
Email: vorwerk@vorwerk.de
www.vorwerk-group.com

Vorstand

Dr. Thomas Stoffmehl
(Speaker of the Executive Board)
Hauke Paasch
(Member of the Executive Board)
Dr. Thomas Rodemann
(Member of the Executive Board)

Beirat

Dr. Jörg Mittelsten Scheid
(Honorary Chairman)
Dr. Rainer Hillebrand
(Chairman)
Daniel Klüser
(Vice Chairman)

 

Dr. Hildegard Bison
Rainer Genes
(until December 31, 2022)
Frank Losem
Dr. Stefan Nöken
Wolfgang Kölker
Dr. Timm Mittelsten Scheid

International Presence

Our Markets

Austria
Canada
China
Czech Republic
France
Germany
Indonesia
Italy
Japan
Mexico
Poland
Portugal
Spain
Sweden
Switzerland
Taiwan
The Netherlands
Turkey
United Kingdom of Great Britain and Northern Ireland
United States of America

Major Export Countries (excerpt)

Argentina
Australia
Belgium
Brazil
Bulgaria
Chile
Columbia
Croatia
Cyprus
Denmark
Estonia
Greece
Guatemala
Hungary
Iceland
Israel
Kazakhstan
Malaysia
Malta
Morocco
New Zealand
Norway
Panama
Paraguay
Peru
Romania
Singapore
Slovakia
Slovenia
South Africa
Thailand
United Arab Emirates
Uruguay
Vietnam

The Vorwerk Group was active in the following business segments in financial year 2022:

Thermomix/Bimby
Kobold/Folletto
Vorwerk Engineering
Neato Robotics
JAFRA Cosmetics
Vorwerk Ventures
akf-Gruppe

3,171.3

Group sales

in EUR million

94,000

self-employed advisors

worldwide

4 Mio.+

people use Cookidoo

worldwide
BB
AAA

Key Figures of the Vorwerk Group

in EUR million 2019 2020 2021 2022
Group sales 2,928 3,181 3,383 3,171
New business, akf group 1,324 1,239 1,026 1,178
Balance sheet total 5,332 5,507 5,486 5,313
Partners’ equity 1,378 1,473 1,475 1,405
Partners’ equity in % (akf fully consolidated) 26 27 27 26
Financial assets 1,213 1,249 1,372 1,380
Other fixed assets 1,508 1,433 1,355 1,230
Current assets 2,546 2,737 2,669 2,636
Cash and cash equivalents* 902 1,178 1,360 1,294
Capital expenditure** 472 391 395 446
Depreciation** 304 304 336 300
Personnel costs 633 636 656 624
Number of employees 12,319 12,260 11,698 9,394
Self-employed advisors*** 599,072 577,993 577,092 213,447
* Including short-term realizable assets
** Excluding financial assets
*** Including JAFRA Mexico and USA until 03/31/2022

Figures, data, facts

and lots of exciting stories. Download our Annual Report.

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