Temial brings the ancient art of tea making to the cup – and tastes delightfully fresh! Start-up feeling and the quest for the perfect flavor both played a huge role in its development.
Text: Micha Betz • Photos: Michael Gernhuber
“Keep calm and drink tea. It won’t solve any problems, but it does taste wonderful.”
Temial tea expert Thomas Langnickel-Stiegler
Tea makes the world go round
Tea knows no frontiers. In Asia, ceremonies have evolved around tea, in Arab countries, it’s a sign of friendship, and what would Great Britain be without its tea time? Tea is all the rage – and with Temial, Vorwerk takes it to a new level.
Six years ago, Vorwerk employees Björn Rentzsch and Sascha Groom had a brilliant idea. “We thought: Why not come up with a new way to prepare tea?” Rentzsch recalls. True to the old adage “Do it right or don‘t do it at all!” they wanted to give people the same pure pleasure of the tea experience as the traditional Chinese preparation ritual. “Our aim was to take the knowledge of thousands of years and bring it up to date, into the here and now,” Rentzsch explains.
The two inventors have been working on Temial – with the support of both Vorwerk and the owner family – since 2012. “We were able to found a kind of start-up within the company,” says Rentzsch. In the end, the two-man team grew into a business unit with more than 15 employees. “But our mission has always remained the same: to create an authentic experience of tea culture,” says Dr. Groom.
“Real tea is pure pleasure for me, a kind of drinkable meditation.”
In order to fulfill that mission, the Temial team in Germany and China is working alongside partners with years of experience in the tea industry. One of them is tea expert Thomas Langnickel-Stiegler, 37, who last year joined Temial as a permanent member of the team. “I’m impressed by the respect the team shows for tea,” says Langnickel-Stiegler. “Thanks to Temial, many people will discover for the first time just how aromatic good tea really is.”
For all their love of tradition, the developers still also place the emphasis on suitability for daily use. Expert knowledge is necessary for the preparation of different kinds of tea and that knowledge is delivered straight from the factory along with the Temial tea maker. It has a built-in scanner that reads the code on the tea sachets, recognizes the varieties and automatically selects the necessary parameters, such as the perfect drawing time.
Other practical features are that the Temial can also be operated via an app and that users can send an order for tea direct from the tea maker to the Temial online shop. Each tea maker is delivered with a selection of ten tea varieties. Their flavors range from fruity-floral to malty-tangy, and Temial plans to expand the range in the future. Looking outside the cup, however, the brand has a great deal more to offer: “starting with bamboo trays and ending with matcha green tea chocolate,” Rentzsch elaborates. After all, the individual tea varieties are as diverse as the ways to enjoy them.
“Tea is like wine”
Mr. Langnickel-Stiegler, as an expert, do you take milk in your tea?
No, I drink it unadulterated. That way, I can taste the full natural flavor. But as a general rule, of course, whatever tastes good is allowed! So a little milk in a strong, malty Assam is certainly not a faux pas.
What does tea mean to you?
Real tea is pure pleasure for me, a kind of drinkable meditation. For this, you have to take the necessary time and give your full attention to the tea. For many people, tea is also a calming element in their daily lives. Not for nothing did the saying come about: Keep calm and drink tea. It won’t solve any problems, but it does taste wonderful. Tea sometimes also helps to clear our head and is considered a mild stimulant.
Stimulating varieties of tea contain caffeine, just like coffee. The difference is that the caffeine in tea takes effect more slowly. This is due to special substances in the tea leaf that bind the caffeine. When left to draw a little longer, the tea also releases theanine, which has a soothing effect and produces a greater sense of calm. I sometimes call that the “zen effect” of tea.
Which tea do you recommend for which emotional state?
There are no rules. One of my favorite varieties is Japanese green tea. When the world outside is covered with snow, I enjoy it as a cold brew – for its flavor and deep color. Someone else might prefer it in the summer. What many people do not know is that tea is like wine, it has delicate flavors for every mood. With the Temial tea maker, we are making these flavors more accessible to a wider public.
Won’t an ordinary teabag do the job?
No, because teabags contain fine-cut tea, in other words, shredded tea leaves and tea dust. The moment it is immersed in the water, the tea releases all of its flavors and bitter compounds at the same time, making it practically impossible to distinguish the fine flavors. With the Temial, on the other hand, the water is poured over whole leaves, and that’s good for the flavor.
Are you a tea expert too?
The history of tea is anything but cold coffee. Betting? Here are eight questions about the diverse brew that holds one or two surprises in store. Let it go for a short while and then really show off with the new knowledge.
1 out of 8 questions answered
Please choose an answer!
NUR DAS BESTE
IN DIE TASSE
Bio-Tee? Selbstverständlich! Im Temial Teesortiment finden sich ausschließlich hochwertige Sorten aus kontrolliert biologischem Anbau. Für die Komposition der Teemischungen werden nur allerfeinste Blätter verwendet. Die Teesorten stammen aus bekannten Anbaugebieten, die sich unter anderem in China, Japan, Indien und Südafrika befinden. Auf einem eigenen Online-Blog finden Freunde von Temial Artikel zu diesen Themen. Mehr dazu unter: temial.vorwerk.de