MILESTONES
2017

Unbenannt-7

JAN

CONSTRUCTION PROJECTS: After a two-year building phase, Hall G at the production facility in Wuppertal is completed. Three floors offer space for injection molding operations, logistics areas and offices. Other building work completions are to follow: Vorwerk Semco in France officially opens an extension facility in February and an enlarged plant in Shanghai is opened in June. One month later, Vorwerk Elektrowerke lays the foundations for its new research and administration center in Wuppertal.

FEB

PRACTICAL FILTER: Lux Asia Pacific launches its new FONTUS water purifier in Indonesia, a product that can now be fitted outside the home. This means that it is an ideal product for detached, single-family houses in South-East Asia. Another specific feature: FONTUS cleans the water using filter cartridges that can be simply replaced.

MAR

THE TRADE’S DARLING: Vorwerk flooring receives the “Stein im Brett Award” from the building information service ibau. In the preceding surveys some 2,500 craftspeople from all over Germany chose Vorwerk floor coverings as best-in-class in this specific product category.

APR

HAPPY BIRTHDAY: Thermomix in China commemorates its fifth anniversary. At the three-day Thermomix Festival around 1,200 customers participate in cooking courses and see stage shows featuring top chefs. A gala dinner with about 300 Thermomix representatives and a press conference round off the celebrations. Thermomix started in China in 2012 with ten representatives, today there are some 1,000.

MAY

A ROOM FOR EVERYONE: The Vorwerk Group opens a so-called “brand space” at its corporate headquarters in Wuppertal. Visitors can now experience 134 years of company history on an area of 650 square meters – from the first carpets up to today’s current products. Various brand islands and multimedia elements reflect Vorwerk’s product diversity.

JUN

THREE TIMES DIGITAL: Dr. Jörg Mittelsten Scheid is awarded the special prize for digitization (Digitalisierungsmacher) at the “Digital Champions Awards 2017” in Berlin. The “Digital Leader Award” in the main category “Shape Experience” is then conferred on Vorwerk only a few days later for the Thermomix Digital Ecosystem. In the same month Vorwerk International becomes part of Connected Living, the German innovation center.

JUL

Très chic: Vorwerk’s first outlet in France opens in Paris. The “Vorwerk Boutique” is located in the best shopping area, just two minutes away from the Opéra Garnier. Kobold products and the Thermomix TM5 can be experienced over an area covering two floors.

AUG

NEW LOOK: The finishing touches are just being applied to akf group’s new corporate design in August. It is to be gradually introduced from 1 September. The core elements are a new logo and an advertising campaign in which the akf group promotes itself.

SEP

GROWTH: Vorwerk takes over the US company Neato Robotics, Inc. It ranks among the leading manufacturers of intelligent vacuum cleaner robots and is located in Silicon Valley. Vorwerk had already had a participation in Neato Robotics since 2010 and had consis- tently enlarged its shareholding. This takeover means that Vorwerk has now acquired additional expertise in the fields of navigation and software and is enlarging its presence in the rapidly growing US market for robotic vacuums.

OCT

IPO: HelloFresh, the leading online delivery service for recipes and ingredients in Europe and the USA goes public and is listed on the Frankfurt Stock Exchange. The offer period began on 24 October. Vorwerk Ventures had already invested growth capital in this Berlin-based company as early as 2012. The Thermomix Division has been cooperating with the meal-in-a-box provider in Germany and Austria since 2016.

NOV

TAKEN AT YOUR WORD: The Kobold VR200 Robot Vacuum Cleaner becomes “Alexa-capable” in Germany, a feature that can be steered by voice command via the Amazon cloud-based service. This smart interaction makes the handling of the Kobold VR200 Robot Vacuum Cleaner even simpler and more convenient.

DEC

SUSTAINABILITY: The first cross-divisional sustainability report provides internal qualitative and quantitative information and serves as a benchmark for future reporting on sustainability. Vorwerk established a sustainability organization in 2016 to identify the essential issues associated with ecological, economic and social responsibility and to prepare some initial programs.

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